The Mission
Building a community that empowers people to reimagine what they consume for recreation & relief, while elevating the brands and venues that provide those healthier alternatives
Our Core Values
Health-Conscious
We prioritize wellness and believe in providing alternatives that support physical and mental health without compromising on experience or enjoyment.
Community-Driven
Our strength comes from our community. We create spaces for connection, shared experiences, and collective growth in the alternative recreation movement.
Innovation-Focused
We stay at the forefront of alternative recreation by discovering, testing, and sharing the latest innovative products and experiences with our community.
Quality-Oriented
We curate only the best alcohol-free and smoke-free alternatives, ensuring every product we feature meets our high standards for effectiveness, safety, and taste.
What We Do
Curate & Showcase
We carefully select and feature the best alternative products through tasting events, vendor markets, and our online platform. Our goal is to make discovering healthy alternatives easy and enjoyable.
Educate & Empower
We provide resources, workshops, and expert insights to help our community make informed decisions about alternative recreation. Knowledge is power, and we're here to share it.
Connect & Grow
We build bridges between consumers, brands, and venues to create a thriving ecosystem. By fostering these connections, we help the alternative recreation community flourish.